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First a bit of context, in 2015, world leaders from 193 countries came together at the United Nations and adopted a set of 17 Sustainable Development Goals (the “Global Goals”) to end poverty, fight inequality and injustice, and tackle climate change by 2030. Unreasonable Goals is a partnership between governments, multinationals, and Unreasonable Group with the singular focus of accelerating the ability to achieve these noteworthy goals. My goal was to create a cohesive set of designs for the event, which is gearing up for a third year. I designed everything from booklets, to a map, a large scale banner and modular towers to smaller signage and presentations.
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