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Katerina
Usvitsky
KLM Airlines San Francisco Pop Up
As a freelance Art Director at Pen and Public, in collaboration with BBDO, I Art Directed all activation design including wall graphics, interactive screens, wrist bands, balloons, digital maps, clothing, displays, email blasts and advertisements. In addition, a component of the pop up included design for guided tours, airplane banners, billboards, digital banners, cab ads and helpful brand ambassador clothing. You can see a littl more about the activation video here as well.











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